Branding is an integral part of our marketing strategy from our shirts, pit and robot to our online presence. Our unique name, iconic logo, and bright orange and green colors identify us as Exploding Bacon, wherever we go.

The Big Bacon Theory of Image & Marketing presentation was put together years ago from our lessons learned on marketing our team for a workshop for the FIRST World Championships in St. Louis and Houston on how to effectively market a FIRST team. The team has given this presentation 26 times, 8 of those at World Championships, in many different venues, and here is where you can find all of the information presented in these workshops.

Whether you are a veteran or rookie team, a marketing strategy provides greater sustainability for all FIRST teams through improved recruitment and retention of students, mentors, and sponsors. Consistent communication of your team’s message can improve your community outreach and relationships within the FIRST community. This presentation aims to give you the tools to evaluate how to develop a strong foundation to reach target audiences with information on print and online media. Learn how to embrace who you are and present that consistently in everything you do, working with your own challenges and opportunities to create a more sustainable team.